The Coca-Cola company made a rather stunning revelation that could be shaping up into a "Chinatown" water scandal. The bottling conglomerate has recently begun marketing their Dasani water in England, with pretty good success.
But now, in response to a story, the company has admitted its product actually comes from the London water main. Of course a water tap on the label does not instill the image of health so they promote an ethereal image with blue tinted bottles stating the product is "pure, still water." Don't let me suggest that it started out as "pure swill".
In the age of cross-promotions it may be a good idea for one Sundance film to think carefully which brand of water they merge with.